1. Demographic Mix

Understanding who buys organic today

Our study is based on a diverse sample of French consumers. The results show that Biomonde’s audience is mostly young and active:

• 41% of respondents are 18-34,
• 33% are 35-49,
• 26% are 50-65.

This distribution suggests that Biomonde attracts both young people concerned about environmental issues and families or experienced consumers looking for healthier food choices. Organic consumption is no longer a niche market it now spans multiple generations, each with its own motivations.

 2. Brand Awareness

Biomonde: real awareness, but still room to grow

According to the results, 71% of participants know Biomonde.
This is strong performance for a cooperative of independent stores, but still lower than national chains with higher media visibility.

This partial awareness indicates two things:

• Biomonde is well-rooted locally,
• yet its national identity remains relatively discreet.

This gap represents a real opportunity to strengthen communication around the cooperative model and Biomonde’s local commitments.

3. Recommendation Level

A very positive recommendation score

When asked whether they would recommend Biomonde to someone they know, responses were largely positive:

• 38% would “totally” recommend,
• 32% would “probably” recommend,
• and only 9% said they would not recommend the brand.

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These results reflect strong consumer trust.
Even though Biomonde is not the most widely known organic retailer, those who shop there appreciate the atmosphere, product quality, and human approach.
Loyalty is not massive, but it is genuine.

4. Categories Purchased at Biomonde

The most attractive departments

Three product categories clearly dominate purchases at Biomonde:

• Fresh produce : 71%
• Bulk : 51%
• Everyday goods : 46%

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Customers associate Biomonde with a place where they can find fresh, local, high-quality products.
Bulk purchases, in particular, are seen as an eco-friendly choice aligned with the cooperative’s values.
These results show that Biomonde is chosen mainly for intentional purchases driven by values not simple convenience.

5. Awareness of Biomonde’s Commitments

A committed brand... but too discreet

Only 29% of respondents know that Biomonde supports local producers, fights waste, and operates as a cooperative.

This lack of awareness highlights an essential point:

Biomonde does far more than it communicates.

Yet these very commitments local sourcing, ethical practices, fair relationships with producers could significantly boost its attractiveness. The potential is strong: with clearer communication, Biomonde could be recognized as one of the most responsible organic retailers in France.

Conclusion

Overall, our survey shows that Biomonde is genuinely appreciated for its local roots, product quality, and human-centered values. However, despite these strengths, the cooperative remains far less known than major national competitors, limiting its visibility and impact. Strengthening communication around its commitments and identity could help Biomonde claim the place it deserves in the French organic market.