Our amazing team !

In the heart of Paris, 4 students met during their master’s and found a shared passion.

Guided by curiosity and creativity, we set out to explore the organic food industry through the lens of brand strategy.

Our selection includes emblematic names: LA VIE CLAIRE, BIOCOOP, BIOMONDE, and NATURALIA.

These aren’t just brands; they’re stories from soil to shelf, French sourcing, fair partnerships, and everyday choices that shape how we eat.

 

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Naturalia

Subject 3

Ouming

XU                        

I analyze La Vie Claire:France's organic pioneer, through positioning, brand identity, and Gen-Z engagement. I like turning data and field notes into simple, testable ideas.  

 

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Nina

FLOWER                          

I study Biocoop and how it stands out in the organic market, why it still leads, and what competitors can't replicate. I look at the whole landscape, compare what others offer, and pinpoint the choices that make Biocoop different.

Subject

Malo

TOURNEBIZE

I analyze BioMonde, a small but committed organic cooperative, through its brand identity and growth strategy. I enjoy turning insights into simple, actionable ideas to help the brand expand while staying true to its values.

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Kaviya

KIRUBAKRAN                    

My interest in organic living is instinctive. I enjoy observing people, turning small moments into insights, and using AI to reimagine brand identity with clarity and impact.

 

Studied brands :

La Vie Claire

Naturalia

BioCoop

BioMonde

 

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Team members :

Ouming Xu

Kaviya Kirubakran

Nina Fleur

Malo Tournebize

 

© 2025 Organic Foodvore. Academic project by SKEMA Business School students. All rights reserved.

Date de dernière mise à jour : 27/11/2025

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